Arnoud Prop

Product Owner GenAI (Vodafone Ziggo)

Arnoud serves as a Product Owner and Data Architect at VodafoneZiggo, overseeing the GenAI ideation funnel and leading the development and implementation of the first enterprise-wide GenAI product. With a diverse background encompassing analytics, architecture, and data science, he brings a deep curiosity and passion to his work in the data realm.

Leveraging GenAI in a Large Enterprise: from Hype towards Value

In this presentation, we'll share our process for identifying, prototyping, and developing GenAI use cases in a large enterprise environment, including key decisions and best practices, and showcase our favorite productionized solutions.

Select the right use case with a customer-centric ideation funnel

Finding the right GenAI use case in an enterprise is challenging. To avoid losing sight of the forest for the trees, VodafoneZiggo employs a 4-step ideation funnel designed to select the highest-value GenAI use cases. We would like to showcase our approach and hear about your experiences and insights.

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