Search...

English

Nederlands

Login exhibitors

10-11 September 2025

For visitors

About this edition

Program

2024

Speakers

2024

Exhibitor list

2024

Exhibition magazine

Partners

Recap 2024

New

Practical information

Floor plan

Venue & Opening hours

Connect App

Keep me informed

Get notified when registrations open

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Book a stand

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Speakers

About this edition

Speakers

2024

Giving a lecture

Program Blog & Knowledge

Ontdek

Blog

Uitgelicht

6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

Contact Become an exhibitor?
10-11 September 2025 | Jaarbeurs Utrecht Become an exhibitor? For visitors

For visitors

About this edition

Program

2024

Speakers

2024

Exhibitor list

2024

Exhibition magazine

Partners

Recap 2024

New

Practical information

Floor plan

Venue & Opening hours

Connect App

Keep me informed

Get notified when registrations open

Become an exhibitor

Become an exhibitor

Participate in the exhibition

Become an exhibitor

Participation options

Become a partner

Giving a lecture

Book a stand

Practical information

Visitor profile

Contact the specialists

Request a brochure

All the information about exhibiting in one document.

Speakers

Speakers

About this edition

Speakers

2024

Giving a lecture

Program Blog & Knowledge

Blog & Knowledge

Ontdek

Blog

Uitgelicht

6 Must-haves bij data governance

Interview: ‘Grote AI-dromen verwezenlijk je in kleine stapjes’

Contact

English

Select language

Nederlands

Login exhibitors

Become an exhibitor?
Big Data Expo Vorm F (1) Big Data Expo Vorm E (1)

Harnessing Data & AI to Revolutionize Seed Breeding

Wednesday 14:15 - 14:45
Lezingenzaal 6
Rick van Zijl

Program Leader (Rijk Zwaan NL)

Linkedin Meer over deze spreker

Welcome to the future of agriculture and technology! Discover the groundbreaking advancements of Rijk Zwaan, a pioneering company in fruit and vegetable breeding. Learn how they have significantly enhanced their seed breeding processes using data and AI for digital phenotyping.

Did you know that developing new, cutting-edge plant breeds can take up to 7 to 14 years? Find out how digital phenotyping is crucial in accelerating this process. This technique involves using advanced digital tools, such as cameras and algorithms, to capture and analyze data on the physical and biochemical characteristics of plants. This technology enables more precise, efficient, and comprehensive measurement of traits, leading to the selection and breeding of superior plant varieties.

To make this possible, Rijk Zwaan needed to implement a robust and cutting-edge data platform. HSO’s Data & AI technology lead, Jerrold Stolk, will delve into how data is harnessed within Rijk Zwaan’s digital infrastructure and the steps taken to implement this innovative platform.

But does this data platform add real value to Rijk Zwaan’s daily operations? Rijk Zwaan’s program lead, Rick van Zijl, will reveal the tangible benefits of their new platform. He will explain how having more data on products enhances decision-making and how they use this data to assess whether a new product is genuinely superior.

This deep dive is a must-attend for AI developers, business leaders, and anyone interested in the future of technology and agriculture. Get ready for a thought-provoking glimpse into the future!

Don’t miss this opportunity to see how data and AI are transforming the world of seed breeding. Join us at the presentation and be inspired by the innovations shaping the future of agriculture!

Jerrold Stolk

Technology Lead (HSO)

Linkedin Meer over deze spreker

Welcome to the future of agriculture and technology! Discover the groundbreaking advancements of Rijk Zwaan, a pioneering company in fruit and vegetable breeding. Learn how they have significantly enhanced their seed breeding processes using data and AI for digital phenotyping.

Did you know that developing new, cutting-edge plant breeds can take up to 7 to 14 years? Find out how digital phenotyping is crucial in accelerating this process. This technique involves using advanced digital tools, such as cameras and algorithms, to capture and analyze data on the physical and biochemical characteristics of plants. This technology enables more precise, efficient, and comprehensive measurement of traits, leading to the selection and breeding of superior plant varieties.

To make this possible, Rijk Zwaan needed to implement a robust and cutting-edge data platform. HSO’s Data & AI technology lead, Jerrold Stolk, will delve into how data is harnessed within Rijk Zwaan’s digital infrastructure and the steps taken to implement this innovative platform.

But does this data platform add real value to Rijk Zwaan’s daily operations? Rijk Zwaan’s program lead, Rick van Zijl, will reveal the tangible benefits of their new platform. He will explain how having more data on products enhances decision-making and how they use this data to assess whether a new product is genuinely superior.

This deep dive is a must-attend for AI developers, business leaders, and anyone interested in the future of technology and agriculture. Get ready for a thought-provoking glimpse into the future!

Don’t miss this opportunity to see how data and AI are transforming the world of seed breeding. Join us at the presentation and be inspired by the innovations shaping the future of agriculture!

Welcome to the future of agriculture and technology! Discover the groundbreaking advancements of Rijk Zwaan, a pioneering company in fruit and vegetable breeding. Learn how they have significantly enhanced their seed breeding processes using data and AI for digital phenotyping.

Did you know that developing new, cutting-edge plant breeds can take up to 7 to 14 years? Find out how digital phenotyping is crucial in accelerating this process. This technique involves using advanced digital tools, such as cameras and algorithms, to capture and analyze data on the physical and biochemical characteristics of plants. This technology enables more precise, efficient, and comprehensive measurement of traits, leading to the selection and breeding of superior plant varieties.

To make this possible, Rijk Zwaan needed to implement a robust and cutting-edge data platform. HSO’s Data & AI technology lead, Jerrold Stolk, will delve into how data is harnessed within Rijk Zwaan’s digital infrastructure and the steps taken to implement this innovative platform.

But does this data platform add real value to Rijk Zwaan’s daily operations? Rijk Zwaan’s program lead, Rick van Zijl, will reveal the tangible benefits of their new platform. He will explain how having more data on products enhances decision-making and how they use this data to assess whether a new product is genuinely superior.

This deep dive is a must-attend for AI developers, business leaders, and anyone interested in the future of technology and agriculture. Get ready for a thought-provoking glimpse into the future!

Don’t miss this opportunity to see how data and AI are transforming the world of seed breeding. Join us at the presentation and be inspired by the innovations shaping the future of agriculture!

Bekijk de presentatie

Back to overview

Visit Data Expo

Interested in this lecture?

Free ticket