Too many advertisers don't understand the value of their performance marketing activities or misunderstand it. 

Learn from Rico Stuijt about the setup JustEat Takeaway.com has in place to steer their performance marketing on incrementality.
In this presentation you will learn that steering on attribution alone is not always beneficial for your business. Incrementality tests will help you identify the actual incremental value of your channels and campaigns.

JET will go over the most common ways of measuring incrementality, their pros and cons and which methods are used by them now and in the foreseeable future. 
In the last part of the presentation Rico will also share how JET are leveraging the learnings from these incrementality tests. From directly changing settings/budgets of a channel up to how incrementality is used to get to a more accurate MTA and MMM model. 

In this presentation you will get an understanding of what is needed to make sure that your Performance Marketing is contributing as much as possible towards your business goals. So if you want to learn how you can get the most out of your investments in channels such as SEA, UAC, META, mDSP etc. make sure to attend this presentation.