Digital transformation is a 'must' for virtually every organization. The benefits are clear: increased efficiency, better control, greater flexibility, to name ...

Schiphol has set itself a clear goal: it aims to become the best digital airport in the world. At last year's Data Expo, Maarten van den Outenaar provided an ...

In our first blog, "Get more out of your customer data with a Customer Data Platform," you were able to read what a Customer Data Platform (CDP) entails and ...

External B2B data gives you a lot of valuable insights about your market and (potential) customers. But what should you pay attention to when buying datasets? ...

Engaging in a conversation with a company’s AI assistant can be frustrating. Chatbots give themselves away by returning generic responses that often don’t ...

In the ever-evolving world of business intelligence, blending AI technology with design thinking has become a game-changer for crafting effective dashboard ...

How does an SME harness the benefits of digital transformation? What are the key challenges and how do you tackle them? One thing is certain: not riding the ...

Organizations are on the eve of a revolution in which AI, and in particular generative AI (GenAI), plays a crucial role. Forms of AI such as machine learning, ...

Did you know that 93 percent of enterprises are seeing an increase in malicious bots? You may be wondering what the implications are for your organization. ...

More and more often we hear how important the use of customer data is for achieving your (online) marketing goals. From Data to Insights and Activation. A ...